• 隨著數位科技、人工智慧（AI）及新媒體快速發展，社群媒體、影音新聞、自媒體與跨平台內容已成為現代社會的重要資訊傳播方式。慈濟大學國際數位傳播學系結合原傳播專業與數位媒體科技特色，以「人文關懷、數位科技、國際視野、跨域創新」為核心，培育兼具溝通能力、數位內容製作能力、媒體科技應用能力及國際競爭力的專業人才。
  本系採中、英雙軌課程規劃，並提供完整的全英語學習環境，課程兼顧理論基礎與實務應用，導入人工智慧（AI）、數位傳播、虛擬實境（VR）、沉浸式媒體、數位內容產製及互動媒體等新興科技，結合業界專家、大愛電視及慈濟媒體與科技資源，透過專題製作、校外實習、產學合作及跨國交流，培養學生具備跨領域整合能力、創意思維與國際移動力。

  本系課程主要涵蓋六大領域：
  媒體人文與社會關懷：培養人文素養、媒體倫理、社會責任及批判思考能力。
  傳播理論與思維格局：建立媒體分析、跨文化溝通、公共議題及整合傳播能力。
  媒體專業與內容製作：涵蓋企劃、採訪、編輯、攝影、錄音、影音剪輯及多媒體內容創作。
  資訊科技與 AI 應用：學習人工智慧、多媒體科技、智慧影音分析、生成式 AI及互動媒體應用。
  數位行銷與品牌傳播：培養社群媒體經營、品牌策略、數位行銷、內容行銷、自媒體與跨平台傳播能力。
  實務專題與跨域整合：透過專題實作、產業實習、跨域合作及國際交流，累積完整的媒體實務經驗與專案管理能力。

  畢業生可投入數位內容與新媒體、品牌行銷、公關傳播、文化創意、AI媒體科技、國際傳播及公共部門等領域，也可繼續攻讀國內外傳播、數位媒體、資訊科技及相關研究所。未來將持續發展智慧媒體、AI應用、沉浸式科技及跨媒體傳播，培育符合數位時代需求的國際傳播人才。

• The rapid advancement of digital technology, artificial intelligence (AI), and new media has transformed the way information is created and shared. Social media, online video, self-media, and cross-platform content have become the primary channels of communication in today's digital society. The Department of International Digital Communication Studies at Tzu Chi University integrates communication studies with digital media technologies, emphasizing humanistic values, digital innovation, global perspectives, and interdisciplinary learning. The department prepares students with strong communication skills, expertise in digital content production, media technology competencies, and international competitiveness.

  The department offers both Chinese- and English-medium curricula, including a comprehensive English-taught learning environment. The curriculum balances theoretical foundations with practical applications by integrating emerging technologies such as artificial intelligence (AI), digital communication, virtual reality (VR), immersive media, digital content production, and interactive media. Through collaboration with industry professionals, Da Ai Television, and Tzu Chi's media and technology resources, students gain valuable experience through capstone projects, internships, industry-academia partnerships, and international exchange opportunities, fostering interdisciplinary competence, creativity, and global mobility.
  The curriculum is organized into six major areas:
  Media Humanities and Social Responsibility: Develops humanistic values, media ethics, social responsibility, and critical thinking.
  Communication Theory and Global Perspectives: Builds competencies in media analysis, intercultural communication, public issues, and integrated communication.
  Media Production and Content Creation: Covers planning, reporting, editing, photography, audio production, video editing, and multimedia content creation.
  Information Technology and AI Applications: Introduces artificial intelligence, multimedia technologies, intelligent video analysis, generative AI, and interactive media applications.
  Digital Marketing and Brand Communication: Develops expertise in social media management, branding strategies, digital marketing, content marketing, self-media, and cross-platform communication.
  Capstone Projects and Interdisciplinary Integration: Provides hands-on experience through project-based learning, internships, interdisciplinary collaboration, and international exchange, strengthening practical media production and project management skills.
  Graduates are well prepared for careers in digital content and new media, branding and marketing, public relations, creative industries, AI-driven media technologies, international communication, and the public sector. They may also pursue advanced studies in communication, digital media, information technology, and related interdisciplinary fields. Looking ahead, the department will continue to expand its strengths in smart media, AI applications, immersive technologies, and cross-media communication, cultivating globally minded communication professionals equipped for the rapidly evolving digital era.

*慈濟大學國際數位傳播學系碩士班以「數位傳播研究、人文實踐與國際視野」為核心特色，因應人工智慧（AI）、數位媒體與全球傳播環境快速發展，結合慈濟全球志業網絡與人文關懷資源，培養兼具獨立研究能力、數位科技素養、倫理反思、跨文化溝通及社會影響力的高階傳播人才。 本碩士班強調理論、科技與實務的整合，引導學生探索數位媒體與AI科技如何影響個人、組織與社會，並關注傳播在社會變遷、文化創新、公共議題及永續發展中的角色。透過研究方法訓練、跨領域學習與實務專題，培養學生分析問題、創新應用及國際溝通的能力。

四大學習與發展方向
1. 數位媒體與社會變遷 : 探討數位媒體、社群平台及新興科技對社會與傳播環境的影響，關注公共議題、弱勢群體、環境永續與社會影響力。
2. AI、數位敘事與創新實踐 : 結合人工智慧、數位內容、影音傳播、數位媒體與數位敘事，培養學生運用新興科技進行內容創作、研究與創新傳播的能力。
3. 國際與跨文化傳播 : 強化國際視野、人文精神與傳播倫理，探討不同文化與社會脈絡下的溝通、媒體使用與議題倡議，培養跨文化溝通能力。
4. 國際交流與全球實踐 : 結合慈濟全球志業據點及國際合作資源，鼓勵學生參與海外田野調查、國際研究、交換學習及跨國議題合作計畫，將研究與全球實踐相互連結。

畢業生具備研究分析、數位內容、AI應用與國際溝通能力，未來可朝以下方向發展：
1. 學術研究：傳播、數位媒體及相關領域博士研究。
2. 媒體與數位內容：影音製作、社群媒體、AI內容、品牌與傳播策略。
3., NGO與公共傳播：公共關係、議題倡議及永續傳播。
4. 國際傳播與社會創新：跨文化溝通、國際組織及永續發展。
以人文為核心、數位科技為工具、國際傳播為視野，培養能研究、能創作、能實踐的新世代數位傳播人才。

*The Master’s Program in the Department of International Digital Communication Studies at Tzu Chi University is built around three core strengths: Digital Communication Research, Humanistic Practice, and Global Perspectives. In response to the rapid development of artificial intelligence (AI), digital media, and the evolving global communication landscape, the program draws upon Tzu Chi’s global network and extensive resources in humanitarian engagement to cultivate advanced communication professionals equipped with independent research capabilities, digital and technological literacy, ethical awareness, cross-cultural communication competence, and the ability to create meaningful social impact. The program emphasizes the integration of theory, technology, and practice, encouraging students to explore how digital media and AI technologies influence individuals, organizations, and society. Students also examine the critical role of communication in social change, cultural innovation, public issues, and sustainable development. Through rigorous research-methods training, interdisciplinary learning, and practice-oriented projects, students develop the ability to analyze complex problems, apply innovative solutions, and communicate effectively in international contexts.
Four Areas of Learning and Development
1. Digital Media and Social Change : Students explore how digital media, social platforms, and emerging technologies shape society and the communication environment, with particular attention to public issues, disadvantaged communities, environmental sustainability, and social impact.
2. AI, Digital Storytelling, and Innovative Practice : This area integrates artificial intelligence, digital content, audiovisual communication, digital media, and digital storytelling. Students learn to apply emerging technologies to content creation, research, and innovative communication practices.
3. International and Cross-Cultural Communication : Students develop global perspectives, humanistic values, and communication ethics while examining communication practices, media use, and issue advocacy across diverse cultural and social contexts. The program strengthens students’ ability to communicate effectively across cultures.
4. International Exchange and Global Practice : Drawing upon Tzu Chi’s global network and international partnerships, students are encouraged to participate in overseas fieldwork, international research, exchange programs, and cross-national collaborative projects, connecting academic research with global practice.
Graduates are equipped with research, digital content, AI application, and international communication skills, with career pathways including:
1. Academic Research: Doctoral studies in communication, digital media, and related fields.
2. Media & Digital Content: Audiovisual production, social media, AI content, branding, and communication strategy.
3. NGOs & Public Communication: Public relations, advocacy, and sustainability communication.
4. International Communication & Social Innovation: Cross-cultural communication, international organizations, and sustainable development.
With humanity at the core, digital technology as the tool, and international communication as the vision, we cultivate a new generation of digital communication professionals who can research, create, and make an impact.